Published on: 11/17/2024
This news was posted by Oregon Today News
Description
My longstanding belief is that we Democrats don’t understand the value of branding, which is the aura around a product or a belief. The closest-to-home brand is Nike. “Just do it” and the Nike swoosh don’t sell a particular product - that’s marketing. Branding creates the underpinning for the products.
News Source : https://www.oregonlive.com/opinion/2024/11/readers-respond-need-for-democratic-branding.html
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