Like many ideas, it started over a round of drinks. Musicians Shorty Delgado, James Jones and Joshua Josué were discussing where they stood in the world of music.

Their sounds weren’t traditionally country or Americana, and having Spanish thrown into the mix didn’t make them Tejano either. Thus, Electric Chololand Records was born, an indie-startup record label celebrating Chicano musicians, stories and heritage, with a specialty in Chicano Rock.

Delgado is the head of the label, which launched in 2024. Josué is one of the artists under the label whose new album, “Broadcast to the Surf Ballroom,” is a tribute album made up of demos and unfinished songs from artists Buddy Holly and Ritchie Valens, two musical inspirations for Josué.

Delgado joins us to share more on the record label and its creation. Josué also joins us to discuss his music and share a few songs, with performances from Ben Rice, Nick Skalberg, Marilyn Darrel and Yoshi Sheetz.

“Think Out Loud®” broadcasts live at noon every day and rebroadcasts at 8 p.m.

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News Source : https://www.opb.org/article/2026/02/06/portland-music-label-chicano-rock/