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How a Portland record label is reclaiming a once-derogatory term through rock music
How a Portland record label is reclaiming a once-derogatory term through rock music
How a Portland record label is reclaiming a once-derogatory term through rock music

Published on: 12/08/2025

This news was posted by Oregon Today News

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Description

Joshua Josué (left), James Jones (center) and Marco “Shorty” Delgado (right) are the founding members of Electric Chololand Records. Photo courtesy of Electric Chololand Records.

When Joshue Josué began making music, the idea of Chicano rock didn’t have a foothold in Portland. Josué’s bilingual sound, rooted in both sides of the border, takes inspiration from rock and roll artists, like Johnny Cash and Ritchie Valens, as well as mariachi musicians, like Vicente Fernandez.

News Source : https://www.oregonlive.com/living/2025/12/how-a-portland-record-label-is-reclaiming-a-once-derogatory-term-through-rock-music.html

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