From Keebler to Froot Loops: Nutella quietly bought half your pantry on a $7B+ spending spree

Published on: 08/19/2026

This news was posted by Oregon Today News

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Italian confectionery giant Ferrero has spent over $7 billion acquiring major American snack and cereal brands since 2017, building a vast U.S. portfolio without starting from scratch.

If you bought a box of Keebler cookies, sleeve of Tic Tacs or a jar of Nutella recently, your money is all going to the same place: Ferrero.

News Source : https://www.oregonlive.com/trending/2026/08/from-keebler-to-froot-loops-nutella-quietly-bought-half-your-pantry-in-a-7b-spending-spree.html

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